Jul 23, 2007

Frank Vastola Joins ConnectEdu Team as Senior Vice President for Sales and Marketing

Boston, MA – July 23, 2007 - ConnectEdu, a national education technology company, is pleased to announce the addition of Frank Vastola as Senior Vice President for Sales and Marketing to oversee the growth of Connect! – the company’s college and career planning web portal. Vastola brings over 20 years of experience from across the areas of higher education administration and related technology sales, marketing and sales management to his new position with ConnectEdu.

As the Director of Admissions and Financial Aid at D’Youville College in Buffalo, NY, Vastola was responsible for all of the institution’s marketing, recruitment, admission and financial aid operations. Following D’Youville, he then served as the Director of Alumni Admission Programs at Canisius College, also in Buffalo, NY. Vastola then became the Director of Admissions at Jacksonville University in Florida. At Jacksonville University, Vastola was the chief admissions and senior marketing officer responsible for all undergraduate marketing, recruitment, and admissions functions. As a higher education professional, Vastola has developed and implemented successful regional, national and international recruitment, marketing and enrollment strategies while serving at these institutions.

For the past eleven years, Vastola has held various sales and sales management positions in both emerging and leading higher education technology companies. He started at Applied Business Technologies, Inc. (ABT) as a Regional Sales Manager and eventually served as Regional Vice President for Sales. Vastola contributed to the growth of ABT leading to its acquisition by Systems and Computer Technology Corporation, Inc. (SCT) in 2002. Since the acquisition, he has served in both ERP sales and sales management roles for SCT and SunGard Higher Education, following the acquisition of SCT by SunGard in 2004.

In addition to Vastola’s work experience in the areas of higher education administration and technology, he also serves as a consultant in the areas of higher education marketing/recruitment and technology. Vastola holds both a Bachelor of Science in Business and a Master of Science in Higher Education Administration from the State University of New York.

“I’m excited to be joining the team at ConnectEdu,” said Vastola. “The Connect! technology levels the playing field and opens up all kinds of possibilities for students and families to both plan and succeed in the transition to college.”

“Frank is a proven leader and a success in both the fields of higher education and technology sales. His strong sales and marketing background that he brings to ConnectEdu will be a valuable asset as we continue to grow and develop our national network of high schools, community colleges and colleges,” said Craig Powell, ConnectEdu President and Founder.

About ConnectEdu, Inc.
In 2002, President & Founder Craig Powell established ConnectEdu to simplify the college admissions and financial aid process for all involved. Believing that students must be at the core of a solution, the ConnectEdu team began development of Connect! – a web solution that benchmarks every 9th -12th grade student against a comprehensive college plan, virtually connects high schools to higher education institutions directly, and provides the tools for everyone involved in the admissions and financial aid process to do their work. Students are empowered, parents are engaged and counselors are enabled with modern technology that enhances college counseling and allows them to return to the core of their mission – assisting students in making one of the most important decisions in their lives. Today, Connect! is the industry leading national going-to-college portal.

# # #

No comments: