Apr 22, 2008

ConnectEdu Launches the Greenest Version of Connect!

GreenConnect! Allows Colleges and High Schools to Go Green with Features to Eliminate the 755,000,000 Admissions Documents Processed Annually

(Boston, MA) Earth Day, April 22, 2008- ConnectEdu is launching GreenConnect! to all high schools and colleges in the Connect! National Network ™ with new features designed for today’s eco-conscious generation of college-bound students and the colleges who want to meet them. Focusing on unprecedented Enrollment Marketing, the innovations in GreenConnect! build data-driven connections between college recruiters and students searching for colleges online. For students, ConnectEdu has introduced new “GREENER ADMISSION ratings” for the 4,200colleges it presents to students in the college search process. For colleges, enrollment marketing is enhanced with better communication, more levels of data, and new relationship management tools. This new version of Connect! changes how students approach college admissions by giving them more insight and an active voice in the recruitment process. GreenConnect! will be live to all users in early May.

As part of a national Go Green initiative, ConnectEdu is introducing enhanced web services to accomplish admissions tasks that have traditionally been paper-based processes. The new Enrollment Marketing feature in Connect! allows students to build comprehensive profiles that integrate their academic transcript, accomplishments, activities and interests. Once published, students give colleges the opportunity to meet them using multiple points of verified data. Connect!’s enhanced search tools match colleges with students who meet the college’s enrollment goals. On an opt-in basis, students in as early as the ninth grade, can begin enrollment relationships with a college admission officer to explore these opportunities. As a result of this targeted data and electronic communication, Connect! eliminates the delivery of multiple unsolicited direct mail pieces, therefore reducing paper-based enrollment marketing.

Colleges who have implemented green practices into their college admissions are now able to highlight these initiatives to students in Connect! in the college search. New “GREENER ADMISSION ratings” are built into each of the 4,200 college profiles presented to Connect! students. Colleges using Connect! who have begun enrollment marketing in Connect! and have begun receiving electronic admissions documents are rated based on the institution’s level of data implementation, coupled with the number of applications they process annually. Green tree icons represent the number of applications being affected. It is estimated that 755 million sheets of paper are processed in college admissions each year from recruitment to matriculation. Gold, silver and bronze awards denote the college’s level of electronic document exchange used to reduce this paper. Colleges not practicing green admissions are represented by chopped trees. Students can send direct notifications to those colleges to express concern and encourage them to adopt green admissions practices.

“Colleges across the country are building green initiatives into their campus life,” said Craig Powell, President & CEO of ConnectEdu, Inc. “From examining waste management to energy conservation, colleges are taking steps to go green but are ignoring the harm to the environment that results from paper in the admissions process. Our goal is to show colleges how easily they can join our partners and implement greener enrollment and admissions practices and to show students how they can have a voice in the process.”

For more information on ConnectEdu, or going green in the Connect! National Network ™, call 888-887-8380 or log on to www.connectedu.net.

About ConnectEdu, Inc.
ConnectEdu is the nation’s leading technology firm dedicated to providing students, educators and employers with comprehensive solutions to successfully navigate education and employment transitions. ConnectEdu's mission is to democratize access to higher education and career opportunities for all students by empowering them and their advisors with the information, resources and collective bargaining power required to realize successful life-transitions.


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