(Boston, MA) November 13, 2008 - ConnectEDU, (www.connectedu.net), the web-based leader in connecting students with colleges and employers through the nation’s largest college and career planning network, is pleased to announce the addition of John Petrucelli as Senior Vice President of Marketing and E-Business. Petrucelli brings over 20 years of high tech marketing, e-commerce and strategic management experience to ConnectEDU. Petrucelli will oversee ConnectEDU’s integrated marketing, product development, and technology initiatives as well as manage the company’s shift to a centralized service and deployment model.
“I am excited to be joining an organization that has built such strong momentum in the marketplace in a relatively short period of time,” said Petrucelli. “Moving forward, we will continue to expand the opportunities that we offer to students, parents, counselors, admission officers, and employers, while simplifying and improving the user experience within the Connect! platform.”
Most recently, Petrucelli served as Chief Marketing Officer for mailmethods™, an industry leader in transactional email marketing where he managed the company’s email marketing solution as it expanded into both the retail and financial service markets. Prior to mailmethods™, Petrucelli led Mobility Services International, a leading mobility management company, as it grew over 27% in just one year. As Vice President of E-Commerce for the profitable online retailer Kitchen Etc., Petrucelli developed a fully integrated e-commerce engine that linked the web to in-store kiosks, POS systems, inventory management, finance and a national bridal registry.
During many years at Lotus Development Corporation, Petrucelli was a key to the establishment of the business partner marketing organization as well as coordinating IBM and Lotus interactive marketing efforts and developing the Lotus web site, intranet and extranets. In addition, Petrucelli has held senior marketing and management positions at Dun & Bradstreet Software and Cognos Corporation.
Petrucelli holds a Bachelor of Science in PreMed/Biology and Computer Science from Boston University.
“We are thrilled to welcome John Petrucelli to our senior leadership team,” said Craig Powell, President and Chief Executive Officer at ConnectEDU. “As we continue our acceleration toward both centralized servicing and deployment for our partners, our recent acquisition of Prep HeadQuarters along with the addition of Petrucelli to the ConnectEDU team, will ensure an improved web experience for all of our users and greater opportunity for students, high schools, colleges and employers to join the ConnectEDU National Network™.”
About ConnectEDU, Inc.
ConnectEDU is the nation’s leading technology firm dedicated to providing students, educators and employers with comprehensive solutions to successfully navigate education and employment transitions. ConnectEDU's mission is to democratize access to higher education and career opportunities for all students by empowering them and their advisors with the information, resources and collective bargaining power required to realize successful life transitions.
# # #