Apr 30, 2009

ConnectEDU Announces New Appointments That Will Help Drive Change within Higher Education Industry

PESC Board Appointment and New CTO Part of Continuing Effort to Break Down Barriers for Students and Families, Streamline Student Data Exchange

(Boston, MA) April 30, 2009 – ConnectEDU, Inc., (www.connectedu.net) the Web-based leader in using data to connect students with colleges and employers through the nation’s largest college and career planning network, today announced two strategic appointments that will further help the company advance its goal of providing students and families with the technology resources they require to make more informed decisions about their college and career choices. Jeff Alderson, ConnectEDU’s Director of Product Management, has been elected to the Board of Directors for the Postsecondary Electronic Standards Council(PESC), a non-profit, community-based, umbrella association of colleges and universities; professional and commercial organizations; data, software and service providers; non-profit organizations and associations; and state and federal government agencies that leads the establishment and implementation of student data exchange standards. Additionally, the company hired Rick Blaisdell as Chief Technology Officer. In his role, Mr. Blaisdell will be responsible for overseeing ConnectEDU’s ongoing effort to streamline student data exchange among all constituents involved in the student lifecycle.

With the recent appointment to the PESC Board of Directors, ConnectEDU will be part of the largest and most influential data standard-settings body in the industry. As part of the company’s role on the PESC Board, ConnectEDU will contribute to promoting the PESC mission along with all programs and services and advocating for efficiency and cost-effectiveness in all student data exchange.

“We congratulate ConnectEDU and Jeff Alderson as we welcome them to the Board of Directors at PESC,” said Executive Director of PESC, Michael Sessa. “ConnectEDU’s mission of democratizing access to higher education is in line with our focus here at PESC and their knowledge of the technical issues facing secondary and postsecondary educational institutions as well as understanding of data exchange standards will provide PESC with a great resource.”

Mr. Blaisdell brings more than 20 years of product, business development and high tech experience to ConnectEDU. Prior to joining ConnectEDU, Blaisdell was the Co-Founder and Chief Technology Officer of mailmethods™, an industry leader in transactional email marketing where he managed the company’s technology and development organizations. Blaisdell was the Co-Founder of SilverCloud Software, a division of Retrieve Technologies. At SilverCloud Software, he ran technology and business development and led the company to become the fastest-growing Knowledge Management company in the financial industry.

“I am looking forward to the opportunity to maximize the accessibility and seamless functionality in all our web solutions,” said Blaisdell. “Our goal is to offer top notch technology resources that make life easier for students, parents, counselors, admission officers and employers.”

“As the education space adopts a more collaborative and cooperative approach for student data exchange, we look forward to working with other organizations and being at the forefront to help achieve this goal,” said Craig Powell, President and CEO at ConnectEDU. “Both the addition of Rick Blaisdell to our team, as well as our recent membership to the PESC Board will certainly be key ingredients as we look to drive the continued effort towards streamlining student data exchange.”

For more information on ConnectEDU, visit www.connectedu.net or call (617) 532-3000. For more information on the Postsecondary Electronic Standards Council (PESC), visit www.pesc.org or call (202) 261-6516.


About ConnectEDU, Inc.
ConnectEDU is the nation’s leading technology firm dedicated to providing students, educators and employers with comprehensive solutions to successfully navigate education and employment transitions. ConnectEDU's mission is to democratize access to higher education and career opportunities for all students by empowering them and their advisors with the information, resources and collective bargaining power required to realize successful life transitions.

About PESC
Established in 1997and located in Washington, D.C., PESC - the Postsecondary Electronic Standards Council is a 501(c)(3) non-profit, community-based, umbrella association of colleges and universities; professional and commercial organizations; data, software and service providers; non-profit organizations and associations; and state and federal government agencies. Through open and transparent community development, PESC leads the alignment of data across disparate stakeholder systems to ensure simplified and cost-effective student progression along the higher education lifecycle.

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