Sep 23, 2009

ConnectEDU Continues Delivering on Strategic Growth Plan with Acquisition of CollegeZapps

Latest Initiative to Enable Students to Send, Manage and Track All Admission Documents Electronically From Industry’s First and Only Complete, Paperless Application Package

(Baltimore, MD) September 24, 2009 –
ConnectEDU, ( the Web-based leader in empowering students to manage their education and launch their career, today announced from the National Association for College Admission Counseling Conference (NACAC) that it has acquired CollegeZapps, a leader in college application processing. This latest strategic initiative builds on the company’s acquisition of PrepHQ in July 2008 and combines ConnectEDU’s expertise in electronic document exchange of transcripts and letters of recommendation with CollegeZapps’ electronic application processing capabilities to further enhance SuperAPP™ and establish the industry’s first and only complete, paperless application package for students, parents, high schools and colleges. ConnectEDU will be showcasing the SuperAPP solution in Booth #925.

SuperAPP is ConnectEDU’s comprehensive college application solution that facilitates the organization and transmission of all college application materials, including official transcripts, letters of recommendation, college essays, high school profiles and the application from one, secure location. It streamlines the application process for students, high school counselors and college admission officers by providing students with a single interview to easily complete over 1,100 custom college applications, delivering a full electronic student application to colleges in a single integrated data feed, and providing high school counselors with a single location to track, monitor and ensure the submission and receipt of all application materials.

“As the need to improve access to higher education continues to escalate, we are continuing with our efforts to ensure college admissions is simplified for all students by providing them with the most reliable, accurate, and comprehensive way to achieve a successful education and career,” said Craig Powell, President and CEO, ConnectEDU. “Our acquisition of CollegeZapps and the enhancement it enables for our SuperAPP solution was a natural next step to ensure long term success and benefits for students, parents, guidance counselors and colleges. We look forward to continuing our goal to further streamline the application process and placing the focus on eliminating hurdles for students while opening up the doors to their future.”

The integration of CollegeZapps into SuperAPP creates an improved SuperAPP solution, reducing redundancy, saving time and money for everyone involved. SuperAPP provides a single platform from which students can submit, view and edit their applications to over 1,100 colleges as well as track their progress. Additionally, counselors and colleges are able to verify the receipt of all application documents through one, secure location.

“As a school counselor, gaining visibility into a student’s application process has always been a difficult, if not impossible, task,” said Dean Richburg, Educational Specialist for College Readiness and Access, Baltimore City Public Schools. “SuperAPP solves that critical pain point for counselors, empowering them with a comprehensive tool that allows all application materials to be tracked and managed from one secure dashboard.”

"CollegeZapps has long been focused on minimizing the inefficiencies in the college application process. Today, we are pleased to divest this asset to an organization that shares our same objectives,” said David Kenney, CEO, CollegeZapps. “The current college application and admissions system is far too cumbersome. By integrating our solution into SuperAPP, we now have a best-of-breed solution that meets everyone’s needs- students, parents, counselors and colleges."

For more information on ConnectEDU, SuperAPP or the acquisition of CollegeZapps, visit or call 617-532-3000.

About CollegeZapps

CollegeZapps is dedicated to increasing the efficiency and effectiveness — and reducing the confusion — of the college application process through the use of leading-edge technology. Our proprietary tool eliminates the redundancy of filling out multiple applications, allowing students to focus on more important elements. We make updates each academic year to ensure we’re keeping pace as each school adapts its application process.

About ConnectEDU, Inc.

ConnectEDU is devoted to helping students find and enroll in the right college, get a degree, and launch their career. Created, developed and run by people who have worked in every area of college counseling, admissions, and career development, ConnectEDU uses information technology to connect real students and real data with real colleges, and real career opportunities. We make the college admissions process simpler, more efficient, more reliable and more effective. ConnectEDU’s approach gives every student, from every neighborhood across the country, the best opportunity to achieve their dream of a college education and promising career.


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